Copyright is  an important issue. I came across this recorded webinar and thought it very thorough and worth your while. I suggest you ALL listen / watch it. Good know and protect your rights, The lawyer is a graphic designer and the example relevant (you need to click on the slide tab to see the examples:


Session 2 | January 26, 2009


  • Design Studio logo and business card design | Class Wall Review/Critique/Discussion of “Design Studio” designs. Impressive level of design and good points of discussion. It is really important to have good lively/healthy discussions about what you are doing, and to be able to get and give feedback. The Design Studio business card is an as-of-yet-unresolved design problem. Let’s readdress this at the beginning of next class, and make some decisions and move forward. If you would like to make any refinements to your design based upon feedback received please do so. Note: I did snatch all the printouts that were left on the board and will bring them next week.
  • 3:00pm  Client visit: Lesa Strausbaugh KVCC Mission Statement promotion
  • 4:00pm Client visit: Tim DeGryse, KVBA, and Ed Ramage, River Run Press.


Visual Biographies | Please put a PDF of your visual biography page in the Visual Biography folder in the class folder on the server before class next Monday. We will have a quick review of the pieces. In it the two things to discuss are: why the pieces you put in are significant and discuss your overall design of the page (why it works). Discuss the designs in terms of both Concept/Ideas and Execution/Quality. The PDF should be made using the Adobe PDF presets “Quality Print” and name it using this convention (firstlast-vb.pdf eg: AndreaStork-vb.pdf.)

KVCC Mission Statement | Do some basic brainstorming, research, thumbnailing, and initial concepting for the piece(s) that Lesa Strausbaugh described in class. The idea it to impress upon KVCC employees internally the importance of the Enrichment aspect within the KVCC Mission statement. Note: the entire mission statement can be found online or it Is also posted on the wall of the CNM near the back parking lot doors.

KVBA Blues Association | Listening  to client Tim Degryse, Kalamazoo Valley Blues Association, you heard that they have a real need to make this year’s Kalamazoo Blues Festival profitable. This is really a GREAT opportunity for you to see how “good design” can impact the bottom line. This project has the potential to be an important  portfolio piece from an impact point-of-view, and a strong example of how  marketing/promotion can help an organizations/companies bottom line. In this economy this is really a key. They have the need for a few different pieces and for them to do specific things:

  • A New Logo: KVBA could use a new logo to brand themselves. As discussed the existing logo does not reproduce well across all media. There may be a preference for creating a persona or mascot in the logo such as the old Wonderfuls or West MI Blues Association logos. They are open to ideas, so this is a great place to work some Design Magic.
  • Second Sunday Series Fundraiser | A e-mailable design to promote the Second Sunday Series (see below: that Is what is currently being e-mailed). This one is the Hottest of all the KVBA Pieces. It will give you a chance to research the music/genre/audience and pitch to Tim on a small scale and see where it goes. Consider having hot links to KVBA, Facebook, the individual bands sites, etc. Remember this is a fundraiser, the idea is to get people in the doors — what would it take to get YOU there?
  • Kalamazoo Blues Festival | Designs will be needed for Posters (11×17 – CMYK), handbills (to be given out in advance of event and act as a promotion/save the date reminder, 1-2 colors), Program (48 page – 1 PMS color); 2 t-shirt designs. One PMS color on different color shirts.

Tim eluded to the “Spec sheets” Next week I wlll post them in the class folder. I don’t want to to get too tied up in details — YET. I want you to be All about the emotion and establishing a feel, concept, idea for the work first.

Deliverables: For next week be ready for a lively discussion about these projects. Do the background work, research, go to music sites, delve into the psyches of the audience…Bring in your findings and be ready to share your thoughts, finds, thumbnails, roughs, looks, samples,  etc. It Is important that you DO NOT rely on others to do this work for you — you need to do it for yourselves to fully understand the projects.

Steps of the Developmental Process

Just as a reminder…

  1. brainstorming
  2. research
  3. reference images
  4. design decisions
  5. thumbnails
  6. roughs,
  7. final piece

Adobe CS4 Rep at CNM

Mark Sloan has arranged for an Adobe representative to be on campus Thursday, January 22nd from 12:30 to 1:30 in CNM 020 to present an overview of CS4 new features.  He can also discuss other individual Adobe products as requested. Please RSVP to Grant Chambers or Ghar Gibson if you intend on attending. The need to get an idea od how many people will be in attendance.

Client Visit set for Jan. 26 at 4pm.

Just a heads-up that at the next class meeting (January 26th at 4pm) we will have the first client visit. His name Tim DeGryse representing the  Kalamazoo Valley Blues Association | |

This is one of my favorite Design Studio projects for ALL of you to work on because it is fun, creative, there are multiple pieces, it’s for a good cause and high-profile. Tim has an immediate need for promotional materials to promote the “2nd Sunday Series” which is a fundraiser for the KVBA; and as we discussed in class they need to raise the working capital to produce the Kalamazoo Blues Festival this July. The 2nd Sunday series is separate from the Blues Festival, so the pieces do not need to relate visually.

Below is the JPG they are currently sending around via e-mail. What I would like you all to think about is: what is the fastest and most effective way for them to get their message out? It might be an e-vite with links to the acts, venue, KVBA site; or a postcard; posting; handbill; etc. Consider yourselves as the target audience: what would it take to get your attention and to want to go to one of these concerts? No need to have a design, just think about possibilities and be prepared to discuss, ask questions and take notes when Tim comes in.


Session 1 | Design Studio Winter ’09

Welcome. This WordPress Blog will be used to keep us all on the same page regarding: client information, expectations,  in-class happenings, homework and deadlines for deliverables. It Is your responsibility to check the blog — I suggest you all subscribe to the blog RSS feed to be automatically notified each time there is a new post. The lab techs may be able to help you in this regard should you run into technical difficulties.


  • Fill out class Student Information form
  • Review of Syllabus (Note: there content of the Syllabus is located on this blog under the Syllabus page tab)
  • Overview of GRD210 Design Studio: class structure, course objectives, expectations, supplies, thumbnails, creative process, and grading
  • Introductions
  • Review of Design Studio Creative Brief (need to get approval/changes)
  • Discussion of Design Studio team dynamics and the need for business cards. how do you want to be seen by clients? T should it have individual contact names, two sided with individuals on back?
  • First assignment: Thumbnail design and brainstorming of GRD210 Design Studio logo and Business Card


  • Design a Visual Biography on an 8.5 x 11 paper. Make 1 printouts and bring to class for critique along with a PDF for viewing on screen. In the visual biography be sure to include your name, phone and preffered e-mail, a sample of your best work from other classes (4-6 pieces), and a short paragraph with a biography of you. Make sure you actually design this page, as you would a magazine page. Pay attention to design basics and make sure it is a positive reflection of what you can do. After in-class discussion (session 2) you will have a chance to refine the design before turning it in at the end of class. Attached are a few samples of past student work.
  • Design of a Design Studio logo and business card based on the inc-lass discussion, brainstorming and thumbnails. Things to consider: Ones sided or two? Dimensions; standard business card 3.5 x 8″ or other? Flat or fold? You will be manufacturing (approve/proof/print/trim) these in the next class. Each student will need to have 15. How does each designer personalize the card? Remember the idea of the card is give contact information and position the organization as memorable. Design Studio Identity package deliverables (printouts should be made before class and ready for a wall review)
    • Design Studio Logo: Print one logo on a 8.5 x 11″ Landscape format page (make logo as large as possible but leave at least a 1″ margin on each side)
    • Design Studio Business Card: Print and trim out one copy actual size. Print design as large as possible on 8.5 x 11″  format page leaving at least a 1″ margin on each edge)

Below are the correct dates of class sessions
(note: the handout was incomplete):

  • 01    01/12/09
  • 02    01/26/09
  • 03    02/02/09
  • 04    02/09/09
  • 05    02/16/09
  • 06    02/23/09
  • 07     03/09/09
  • 08    03/16/09
  • 09    03/23/09
  • 10    03/30/09
  • 11    04/06/09
  • 12    04/13/09
  • 13    04/20/09
  • 14    04/27/09
  • 15    05/04/09