Session 13 | April 20, 2009

IN-CLASS (scheduled)

• 2:00pm Brian Zipp PMN Logo Usage
• 2:00pm Pat Wallace and Lesa Ward, M-TECH
  
• 3:00pm Marsha Meyer Portsge District Library Art WHere you Are T-shirts…
• 3:30pm Matthew Dennis and Michael McCall: College Night Posters formal presentations (Aaron, Jesus, Tim, Chris F., Stephanie, Wesley and Andy)
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
• 4:30pm Ann Kilkuskie: Habitat for Humanity (Becky, Thomas + ?? I just realized the time conflict and will get with Ann K to see if she can come earier or later– stay tuned.)
• Volunteer Needed to find images of:
  1. Dr. Joyce Brothers
  2. Gail McMeekin
  3. Phil Cousineau
  4. Marcia Wieder
  5. Albert Schweitzer
  6. Gandhi
  7. Benjamin Franklin
  8. Abraham Lincoln
  9. General George Patton
  10. Vince Lombardi
  11. Helen Keller
  12. Booker T. Washington
  13. Albert Schweitzer
  14. Margaret Cousins

HOMEWORK | IN-THE-WORKS THIS WEEK

• HABITAT FOR HUMANITY: Next steps?
• COLLEGE NIGHT: Next steps?
• PMN LOGO GUIDELINES: : Next steps?
• BLUES PROGRAM: : Next steps?
• ENRICHMENT:: Next steps?
• M-TECH: Next steps?
• GRADUATE SHOW POSTERS: : Next steps?
• POLICE:: Next steps?
• ART WHERE YOU ARE/CREATIVITY/SUMMER READING: Next steps?
• PORTAGE PARK PADDLE FEST Next steps?

NEXT CLASS | Monday, April 27th

LINK

here is a source for small quantity screened t-shirts.

http://skreened.com/action/create?category=fitted_tee&color=silver

you can upload your designs and see them on shirts… order online and have delivered right to you… note: I have never used them, though I have read a few articles recommending the company. Here is a sample of the Aaron-White-Design-Studio logo as an example (note: no shirts were made, I was just experimenting…)

Session 12 | April 13, 2009

IN-CLASS

• 1:30pm class begins
• 1:45pm Wall Reviews/Status meeting:
  • COLLEGE NIGHT 2009: completed posters for wall review
  • BLUES FEST: handbill, program spreads (new assignment Ad)
  • PMN Logo Usage Guidelines: style review status
  • ENRICHMENT CAMPAIGN: comps  and printer’s quotes
  • M-TECH: troubleshooting and preparing cookbooks status
  • POLICE: program status
  • Art Where You Are t-shirt designs
• 2:00pm Karen Phelps | discussed future paid internships that may be available through a partnership with the Kalamazoo Foundation
• CANCELED: 3:30pm Karen Visser / Matt Dennis: College Night Posters (will come in next week) Karen wrote an appologeti e-mail explaining that she was why she was unable t cole in, and regrets that she wil not be able to come in next week but Is sending Matt Dennis and another person to get Pitched to @ 3:30pm.
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
• 5:05pm class ends
  

HOMEWORK | IN-THE-WORKS THIS WEEK

• HABITAT for Humanity: Need to see ideas before class (e-mail me!)
• COLLEGE NIGHT: Aaron, Jesus, Tim, Chris F., Stephanie (done), Wesley and Andy (done) – Have posters okayed for mounting (e-mail me by Sunday) Print and mount final designs for formal presentation  to Michael and Matt Dennis will be at 3:30pm, April 13th. Board size: 21-3/4″ x 15-3/4″ Black Foamcore (this Is for consistency) Mount your Business card lower Rt corner back and have a few trimmed out to give to each client.
• PMN LOGO GUIDELINES: Chris and Brandon would like to see final — please e-mail me final documents
• BLUES PROGRAM: HOT!!! BRANDON B – need to have AD finished ASAP. 2 page Layout ideas for program needed for Monday: (Brandon B., Aaron, Tim, BEcky). Please send me your thoughts.
• ENRICHMENT: comps review (Thomas) … Also, looking for a VOLUNTEER to do some research, e-mail me if you can do it…
• M-TECH: next steps: troubleshooting and preparing cookbooks (please e-mail training details)
  
• GRADUATE SHOW POSTERS: need status report Nick/Andy?
• POLICE: Becky, can you send me a InDesign file of the current state of the program.
• ART WHERE YOU ARE/CREATIVITY/SUMMER READING: designs for T-shirt (Would like to see where you are BEFORE class) please e-mail me designs in advance of class
• PORTAGE PARK PADDLE FEST (see notes from planning meeting onProject/Client page #14) please e-mail me designs in advance of class
  

NEXT CLASS | Monday, April 20th

• 2:00pm Pat Wallace and Lesa Ward, M-TECH
  
• 3:30pm Matthew Dennis and Michael McCall: College Night Posters formal presentations (Aaron, Jesus, Tim, Chris F., Stephanie, Wesley and Andy)
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
• 4:30pm Ann Kilkuskie: Habitat for Humanity (Becky, Thomas + ?? I just realized the time conflict and will get with Ann K to see if she can come earier or later– stay tuned.)
• As yet unconfirmed: Marsha Meyer, Portage Public Library and Brian Zipp PMN Logo Usage
• Volunteer Needed to find images of:
  1. Dr. Joyce Brothers
  2. Gail McMeekin
  3. Phil Cousineau
  4. Marcia Wieder
  5. Albert Schweitzer
  6. Gandhi
  7. Benjamin Franklin
  8. Abraham Lincoln
  9. General George Patton
  10. Vince Lombardi
  11. Helen Keller
  12. Booker T. Washington
  13. Albert Schweitzer
  14. Margaret Cousins

Session 11 | April 6, 2009

IN-CLASS

• 1:30pm class begins
• 1:45pm Wall Reviews/Status meeting:
  • COLLEGE NIGHT 2009: completed posters for wall review
  • BLUES FEST: handbill, program spreads (new assignment Ad)
  • PMN Logo Usage Guidelines: style review status
  • ENRICHMENT CAMPAIGN: comps  and printer’s quotes
  • M-TECH: troubleshooting and preparing cookbooks status
  • KVCC ART SHOW: plan for production
  • POLICE: program status
  • Art Where You Are t-shirt designs
• CANCELED: 3:30pm Karen Visser / Matt Dennis: College Night Posters (will come in next week)
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
• 5:05pm class ends
  

HOMEWORK | IN-THE-WORKS THIS WEEK

• HABITAT for Humanity: Need to see ideas before class (e-mail me!)
• COLLEGE NIGHT: Aaron, Jesus, Tim, Chris F., Stephanie (done), Wesley and Andy – Have posters okayed for mounting (e-mail me by Sunday) Print and mount final designs for formal presentation  to Karen Visser and Matt Dennis will be at 3:30pm, April 13th. Board size: 21-3/4″ x 15-3/4″ (this Is for consistency Black Foamcore) Mount your Business card lower Rt corner back and have a few trimmed out to give to each client.
• PMN LOGO GUIDELINES: would like to see where you will be taking it Chris and Brandon. (Please be prepared to show class presentation inthe beginning of class. (using projector) Send a pre-view copy to me this week (by Sunday)
• BLUES PROGRAM: HOT!!! ADS? Handbill? (Brandon B.) Layout ideas for program needed. Please send me your thoughts (Brandon B., Aaron, Tim)
• ENRICHMENT: comps for DS review and hopefully printer’s quotes can be shared with DS. (Thomas / Paul)
• M-TECH: next steps: troubleshooting and preparing cookbooks
• GRADUATE SHOW POSTERS: need status report Nick/Andy?
• POLICE: Becky, can you send me a InDesign file of the current state of the program.
• KVCC ART SHOW: DONE! (ah, the thrill of completion and closure!)
• ART WHERE YOU ARE/CREATIVITY/SUMMER READING: designs for T-shirt (Would like to see where you are BEFORE class).
  

NEXT CLASS | Monday, April 13

• 3:30pm Karen Visser / Matt Dennis: College Night Posters formal presentations

Session 10 | March 30, 2009

IN-CLASS

• 1:30pm class begins
• 1:45pm Wall Reviews/Status meeting:
  • COLLEGE NIGHT 2009: completed posters for wall review (Note: clients coming In today for first review.)
  • BLUES FEST: handbill, program spreads (new assignment Ad)
  • GRAD NIGHT POSTERS: status report
  • HABITAT FOR HUMANITY: tri-folds family look
  • PMN Logo Usage Guidelines: style review status
  • ENRICHMENT CAMPAIGN: comps  and printer’s quotes
  • M-TECH: troubleshooting and preparing cookbooks status
  • KVCC ART SHOW: prototype for Awards and tags
  • POLICE: program status
• New Assignments: 1.) T-shirts designs Portage Paddle Fest, 2.) Portage Public Library
• 3:00pm Karen Visser / Matt Dennis: College Night Posters
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
• 5:05pm class ends
  

(TENTATIVE) HOMEWORK | IN-THE-WORKS THIS WEEK

• HABITAT: logos attached, brand Builders handbook is in class folder or can be obtained online see below.
• COLLEGE NIGHT: Have posters ready for Design Studio (DS) wall review for Monday. I would be happy to do a pre-review by e-mail and would welcome the opportunity to give you feedback before the wall review. Karen Visser and Matt Dennis will be In later in the class to have you present your ideas to them. Attached Is a GIF of the WMU logo am trying  to get a vector image but you can use this as a placeholder for now.
• PMN LOGO GUIDELINES: would like to see where you will be taking it Chris and Brandon.
• BLUES PROGRAM: attached is a PDF that you can use to grab text from to start designing. Would like to see a sample spread of 2 pages of bio. I am attaching a copy based off of last years. Note please look and see where the paragraph, character and object styles are used. We will discuss how to use them next week in class.  Brandon B., Aaron and Tim: please take these 2 pages and redesign/restyle them to work with Brandon B’s poster design. Guitar T-shirt needs some layout attention. I’d like to see a copy of all the Chosen T-shirts as a PDF before Monday. Tim: regarding commemorative poster. need to put KVBA logo on, venue, dates, acts, website URL (act copy should be finalized soon) You may omit other sponsor logos, visa master card, all the admission stuff… kids/backpack check etc.
• ENRICHMENT: comps for DS review and hopefully printer’s quotes can be shared with DS.
• M-TECH: next steps: troubleshooting and preparing cookbooks
• GRAD NIGHT POSTERS: need status report Nick/Andy?
• KVCC ART SHOW: Posters/invites done. Next steps: Prototype for Awards and tags? Thomas do you want some one else to do these?
• POLICE: Becky, can you send me a PDF of the current state of the program. Thank you. Also, if you have not done so preflighting It now would be a good idea. (I know it is not complete and photos are still coming…)

NEXT CLASS | April 6, 2009

UPCOMING | Monday, April 13

• 3:30pm Karen Visser / Matt Dennis: College Night Posters

Session 9 | March 23, 2009

EXTRA CREDIT OFFER IS OVER

For those of you that took the time to earn the extra credit I hope you found the exercises interesting. All have something to do with Perception that relates to design and I hope to have time to discuss in class.

IN-CLASS

• 1:30pm class begins
• 1:45pm Individual Reviews: College Night 2009 Poster / Postcard promotion
• 2:00pm Brian Zipp: Logo Usage Guidelines
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
• 5:05pm class ends
  

HOMEWORK | IN-THE-WORKS THIS WEEK

The information below was e-mailed to you all with attachments of the WMU logo (FPO), Habitat logos, Blues program files. If you did not receive please e-mail me or check with a class member to get the attachments.

ALL: There is still much to do this term — and there is a lot to keep track of. Please give these jobs as much attention as you can. Again, I am here to help via e-mail (FYI during the weekend I check e-mail less often, but will reply to you ASAP) Below is current status/next steps/deliverables:

• HABITAT: logos attached, brand Builders handbook is in class folder or can be obtained online see below.
• COLLEGE NIGHT: Have posters ready for Design Studio (DS) wall review for Monday. I would be happy to do a pre-review by e-mail and would welcome the opportunity to give you feedback before the wall review. Karen Visser and Matt Dennis will be In later in the class to have you present your ideas to them. Attached Is a GIF of the WMU logo am trying  to get a vector image but you can use this as a placeholder for now.
• PMN LOGO GUIDELINES: would like to see where you will be taking it Chris and Brandon.
• BLUES PROGRAM: attached is a PDF that you can use to grab text from to start designing. Would like to see a sample spread of 2 pages of bio. I am attaching a copy based off of last years. Note please look and see where the paragraph, character and object styles are used. We will discuss how to use them next week in class.  Brandon B., Aaron and Tim: please take these 2 pages and redesign/restyle them to work with Brandon B’s poster design. Guitar T-shirt needs some layout attention. I’d like to see a copy of all the Chosen T-shirts as a PDF before Monday. Tim: regarding commemorative poster. need to put KVBA logo on, venue, dates, acts, website URL (act copy should be finalized soon) You may omit other sponsor logos, visa master card, all the admission stuff… kids/backpack check etc.
• ENRICHMENT: comps for DS review and hopefully printer’s quotes can be shared with DS.
• M-TECH: next steps: troubleshooting and preparing cookbooks
• GRAD NIGHT POSTERS: need status report Nick/Andy?
• KVCC ART SHOW: Posters/invites done. Next steps: Prototype for Awards and tags? Thomas do you want some one else to do these?
• POLICE: Becky, can you send me a PDF of the current state of the program. Thank you. Also, if you have not done so preflighting It now would be a good idea. (I know it is not complete and photos are still coming…)

NEXT CLASS | March 30, 2009

Session 8 | March 16, 2009 | Extra Credit

EXTRA CREDIT | ONE WEEK ONLY OFFER! March 16-22, 2009

Something that is important in design is solid awareness of your perception and the way you receive information visually. Below are a few  assessments / online games that fall into different  areas which are important for designers to be aware of. Go to the pages and do the following and take screen shots of the last page/score, send me the screen shots (6 total) and you will earn a  4.0 for Extra Credit in this class. (the whole thing should take no more than one hour) Note: you will not be graded on the scores, that just lets me know you did the test. Do ALL the exercises completely and you draw your own conclusions from the experience. We will discuss next week in class what you found out.

Screen shots can be made on a Mac by clicking  Shift + Command + 4 (the cursor turns into a cross-hair with numbers. You drag out a box around the items you want to take a screen shot of, a PNG file named Picture 1, Picture 2 etc will be placed on he desktop).

• Learning Styles | http://www.vark-learn.com/english/page.asp?p=questionnaire (note: you can check more than one answer on this. Tells you whether you are a visual, auditory,  read/write or kinesthetic learner (note most are multi-modal).
• Color Perception | http://www.xrite.com/custom_page.aspx?PageID=77 (arrange the hues in order…score allows you to see how well you see color hues and how it compares to others in your age/gender category )
• Color Deficiency/Color Blindness | http://www.geocities.com/Heartland/8833/coloreye.htmlNOTE: about 1 in 12 people have some sort of color deficinecy — many are great designers. As designers it is important that you realize people experience color differently. Please see the page: http://colorvisiontesting.com/what%20colorblind%20people%20see.htm to see how a color deficient person might precieve things)
• Image Perception | http://www.echalk.co.uk/amusements/OpticalIllusions/illusions.htm | Experience ALL the illusions on this page, send me screen shots from the three you find most interesting when finished.
• Left Brain/Right Brained | http://www.news.com.au/perthnow/story/0,21598,22492511-501432
  no need to send a screen shot just let me know which you are: Right ot left brained.

OPTIONAL: If you find these assessments interesting I suggest you take the Strength Quest Assessment through the Student Success Center in Anna Whitten Hall call/contact Ken Barr (kbarr@kvcc.edu) to make arrangements to take the online assessment. It will take about 40 minutes to complete and will identify 5 of your top Strengths. As I said i took the accessment and foind it to be very accurate. Here are the first 3 strengths in the accessment so you can see these are deep, core strengths and may not point to a specific job/career but give even more insight:

1. achiever People especially talented in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.
2. activator People especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.
3. adaptability People especially talented in the Adaptability theme prefer to “go with the flow.” They tend to be “now” people who take things as they come and discover the future one day at a time.

IN-CLASS

• 1:45pm class strategy and planning session
• 3:30pm Karen Visser: College Night 2009 Poster / Postcard promotion
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
  

HOMEWORK | IN-THE-WORKS THIS WEEK

• Kal-Haven T-Shirt: Brandon A. (make changes based upon client input)
• KVCC Art Show Posters/Invite/Awards/Program/Tags: Thomas + (Design comps for invite, tags, program, awards)
• CNM Graduate Show Posters/Invite/Awards/Program/Tags: Nick, Andy V.  (Get with client, Karen Matson and Design comps for invite, tags, program, awards)
• Enrichment Campaign: Thomas + Paul (Printing Quotes for different pieces)
• Police Academy Program Design: Becky further development of design
  
• Blues Fest/T-shirts/poster/handbills/program: Brandon B., and Tim’s designs for the posters. Brandon A, Aaron’s, and Tim’s T shirt designs. Brandon B. “Please contact me.” – A.Stork
  
• M-Tech: Thomas, Becky, Chris – further development of protype. Questions sent to client for feedback. Wes to act as: tutorial student in prep for client training
  
• College Night: Develop concepts, and direction. Originaly small group but Due to the "High Visability" was opened up to entire class based upon interest. All who are interestedL be prepared to chat with instructor next week about your design direction/thumbnails. We will not do a wall review next week. Samples below (click on image for larger preview)

NEXT CLASS | March 23, 2009

• Individual instructor review with each designer (feel free to come early to class and get it over with
  
• PMN Logo Guidelines: Client, Brian Zip
  
• 3:00pm Habitat for Humanity: Client, Ann Kilkuskie
  
• 4:00pm Lynn Berkey: Police Academy Graduation Program (Becky)
  

Session 7 | March 9, 2009

IN-CLASS

• 1:30pm Fill out Self/Class Midterm Evaluation Form: Thank you for your honest assessment of this class. It will help direct the rest of the term.
• Wall Review of Art Show Posters: Designers agree to forward designs to Arleigh for decision by Wednesday.
• Wall Review of Kal-Haven T-shirt Designs
  
• 4:00pm – 2009 Kal-Haven Trail Run T-shirt design: Terry Huchins in Studio to receive T-shirt design presentation frpm Nick, Brandon A, Brandon B, Chris F, Chris B., Andy, 
• 4:00pm – Police Academy Program Design: Lynn Berkey in Studio to receive Program Designs from Becky, Stephanie, Jesus and Wesley.
• 4:00pm -Tim Degryse: Tim DeGryse in Studio to explain direction for program. They are still deciding between Brandon B., and Tim’s designs for the posters. They want to use Brandon A, Aaron’s, and Tim’s T shirt designs. He discussed with each modification needed on thier designs.

HOMEWORK | IN-THE-WORKS THIS WEEK

• Police Academy: Lynn Berkey e-mailed saying she had been out sick no decision on design has been made as of yet.
• Kal-Haven T-shirt designs: Terry Hutchins was not able to get with his co-director of the race. A decision is still forthcoming..
• M-TEC Program: client Pat Wallace has directed changes to Becky and Thomas. Changes are being implemented.
• Enrichment Campaign: client Lesa Strausbaugh has directed questions and request for quote to Thomas and me. A series of e-mails back and forth ha developed next steps in the process. Interest in going forward with Pass it on Card, some type of reversable magnet with  “I need enrichment/I enriched someone today” messaging, calendar (either print based or electronic, as well desktops/screensavers with inspirational message. Need to stratagize regarding development of all pieces of the campaign.
• KVCC Student Art Show materials: client Arleigh Smyrnios made her decision among the 8 designs that were e-mailed to her. She has decided to go with a design from Thomas. She was impressed at the strength of the designs and now we need t strategice implementation of the design across all the elements.
• CNM Graduate Show: and other almost identical program (poster, invites, program, etc.) that runs at the end of the term is the CNM Graduate Show in which almost all of you will be showing your work. Karen Matson is the faculty adviser and Thomas Mills is helping. Design Studio has always done the designs for this as well. Rather than have you all duplicate the poster project I asked both if they were okay with using a modification of Nick’s design, as ti captures the essence of the CNM in a compelling and symbolic way. Both agreed so Nick will be working with Karen and Thomas to modify his poster for that purpose.
• Blues: There was an immediate need for a 1/4 page ad in B/B and Brandon B. was contacted to turn it around quickly based on his poster design. (Note: this does not to imply that Brandon’s Poster design will be used for the final festival design — it was decided that it would be the strongest at the smaller size 3.5 x 4.58″.) Brandon worked with Tim and me and went through 3 quick rounds of design/revision. Client feedback: “I thought it looked good! I am happy with it.” Thank you  Brandon.

NEXT CLASS | March 16, 2009

• As the above reveals: you have been incredibly busy.
  
• We need to regroup and get very clear on who will be doing what on each project. We will be having a lead designer on the larger/multiple piece projects with others acting as support and backup.
  
• Terri Williams’ pre-press class may preflight and proof your work as well. (still not finalized)
  
• We have 3 jobs yet to start. A series of tri-folds, a poster/postcard promotion for an event and a logo usage guideline document.
  
• I am posting some small versions of the designs that have been worked on that have come across my e-mail this week to express my gratitude for the strong work you all have done. You can click on image to see a slightly larger version…
  

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RSVP Needed| KVCC Student Art Show Promotional Materials

(NOTE: This is the same info that was e-mailed to each of you today)

There is a late breaking new project for the KVCC Student Art Show. This is a fine arts show coordinated by Arleigh Smyrnios. Arleigh has a class that meets at Texas Twp the same time we do so client contact face-to-face will be minimal, and most communication done via voice mail, e-mail and interoffice mail. Please note this is HOT as the deadlines are approaching FAST. The most urgent pieces are the Poster and Invitation. All pieces should have a cohesive identity. Below are the notes I received from Arleigh with specs, and information to be used on each piece. The look should be compelling and relate to Fine Art. We do not have specific images from the show so you will need to create images/symbols that relate to the disciplines (ceramics, photography, traditional and digital arts.) Note: the emphasis on Fine Art (Personal Expression) as opposed to Commercial Arts.

Because of the deadlines, current workload and spring break we will need to move quickly, and strategically on this project. This is a GREAT project due to the quick turn around, open ended design criteria (lots of room to show your creativity), and I would like to have lots of participation. PLEASE RSVP TO ME YOUR INTENTIONS TO WORK ON THIS PROJECT. If you are not able to please tell me specifically what projects you are actively working on and what you are doing on each.

List of Tasks and Datelines

The poster design idea/theme/style should be adapted to the awards and invitations.  That two or more people who can work in a tight time framework coordinate the labels, awards, and catalog. (We will get the roster information on a Monday evening or Tuesday morning and will have to have all ready by Wednesday afternoon (labels & awards) and Wed. evening (catalog).

Show Poster        11/17” full color            Target 3/16
Invitation for VIPs    Choice/See instructions            3/23
Show Labels        3 5/8 x 1 1/16” Card stock        4/8
Award Sheets        4 3/4 x 7 1/2”                    4/8
Catalog            8 1/12 x 11” Tri-fold            4/8

Show Poster

11 x 17″ (4/0 full color – Splash)

Text – Main Info:

KVCC Student Art Show
Sunday, April 8th through Tuesday April 16th, 2009
Commons Forum
Texas Township Campus

Subordinant Info:

Juror: (I’ll have this next week)

Opening Reception: Wednesday  6:30-8pm |7:00 pm Awards Ceremony Refreshments

For more information contact: 488-4505
Include KVCC Logo
Images: Choice–just keep in mind it’s a fine arts student show. Included will be drawing, painting, calligraphy, photography, ceramics and sculpture. The image used could be specific or abstract.

Invitation

Note: design to coordinate with the poster. The invitations will be mailed to the invited parties, so they must be a size to fit in a standard envelope. The invitation could be a single card or a single fold card.

You are cordially invited to the Opening Reception
of the 2009 Student Art Show
April 8, 2009 6:30-8:00pm
Award Ceremony 7:00 pm
Refreshments will be served.

Program

8 1/2 x 11 tri-fold, 2 sided
Required Copy Exterior Spread:

Cover Panel (3.7″wide):

KVCC Student Art Show
April 8-16, 2009
KVCC, Texas Township Gallery
KVCC Logo

Back left (tuck panel 3.6″ wide):

Juror: Name and Juror statement (to be supplied)

Required Copy Interior Spread | Should keep established show identity (panel width left to right 3.7″, 3.7″, 3.6″):

KVCC Student Art Show (Headline)
Left third content:

Award Winners
Category
place/name/title

Right 2/3 content:

Exhibitors
Category
Name

Where there is room: (small)
Faculty Coordinator: Arleigh Smyrnios
Funding: KVCC Office of Student Services
Many thanks to the students of the CNM Design Studio for their work on the print media  for this show.
(If room, list names of all designers. If not list the designer of the theme idea used)
A very special thanks to President Marilyn Schlack and the KVCC Board for their support of the arts at KVCC.

Show Label

3 5/8 by 1 1/16” (24 up on an 8 1/2 x 11”) on card stock. (The master list of names for the labels will not be available for entry until Monday evening or Tuesday morning. The award name and piece entries will be available as soon as the juror finishes judging.

Title
Media
Artist’s Name
Price

Award Sheet

Size 7 1/2” x 4 3/4” | (will eventually be mounted on a black 5 1/2” x 8 1/2” sheet)

KVCC Student Art Show 2009
Name
Congratulations on your
____Place  in __________(Category)(ex: First Place in Ceramics)
Entitled

Session 6 | February 23, 2009

IN-CLASS

• Blues Poster/T-shirt design: Formal presentations of Poster/T-shirts designs to Tim DeGryse by Aaron, Andy (2), Brandon B and Tim and stand-alone T-shirts from Brandon A, and dynk (Nick).
• MTEC Program: Working session with Pat Wallace discussing process and design direction. Becky, Thomas, Chris B, Chris F, and Paul.
• 2009 Kal-Haven Trail Run T-shirt design: Client Terry Hutchins describes event and design direction for T-shirts (Fun, memorable design needed)
• Police Academy Program Design: Initial meeting with client Lynn Berkey design direction for Program

HOMEWORK

Deliverables for next class (March 9th):

• Police Academy: representative examples of design direction for cover, text page and photo treatments. Becky, Jesus, Stephanie and Wes. The photos are in the PoliceAcademyPhotos folder within Client source flies folder (see below). Reminder of specs: Trim size 5.5 x 8.5\”, one PMS spot color throughout. Outside Front and back printed on cover stock – 1/0, Text pages 1/1. The cover will print on a different press and should be set up as a separate document. The text pages can be set up as a 12 page InDesign document. Use style sheets and master pages for consistency.
• 
• Kal-Haven T-shirt designs: Please use the t-shirt template that is in the class folder, change the color of shirt to whatever you would recommend — we want the presentation to look as real as possible. Please print 11 x 17\” portrait, and leave the faint box with the light dotted stroke. So we do not need to squander resources we will look at having all the final designs printed on a coated card stock and trimmed out uniformly. This will save the cost, and waste involved with formal presentation boards. Please put your name text box flush right bottom of shirt. We will start with a wall review at 1:45pm March 9th. Any modifications before client presentations can be made after wall review. I will bring card stock to print the final designs before Terry Hutchins comes in at 4pm.

• 

TAKE THE TIME TO HONE YOUR SKILL SETS:

Think about and research giving presentations, read a book on design, or check out online tutorials to learn some skill you need to master. Check out these resources:

• Connecting at the Speed of Trust: tips for developing instant rapport

• How to Get Clients to Say Yes to Your Designs

• Watch this How-To Webinar on making PDFs
  This is a good explanation of PDF, how to create and use higher end features. I suggest you watch/listen (especially M-TEC group) you can scrub through the first 8 minutes — it is administrative webinar stuff. It is about 1 hour but the knowledge / background will be well with the time invested.

NEXT CLASS | March 9th have a GREAT SPRING BREAK

Session 1 | Design Studio Winter ’09

Welcome. This WordPress Blog will be used to keep us all on the same page regarding: client information, expectations,  in-class happenings, homework and deadlines for deliverables. It Is your responsibility to check the blog — I suggest you all subscribe to the blog RSS feed to be automatically notified each time there is a new post. The lab techs may be able to help you in this regard should you run into technical difficulties.

IN-CLASS:

• Fill out class Student Information form
• Review of Syllabus (Note: there content of the Syllabus is located on this blog under the Syllabus page tab)
• Overview of GRD210 Design Studio: class structure, course objectives, expectations, supplies, thumbnails, creative process, and grading
• Introductions
• Review of Design Studio Creative Brief (need to get approval/changes)
• Discussion of Design Studio team dynamics and the need for business cards. how do you want to be seen by clients? T should it have individual contact names, two sided with individuals on back?
• First assignment: Thumbnail design and brainstorming of GRD210 Design Studio logo and Business Card

HOMEWORK:

• Design a Visual Biography on an 8.5 x 11 paper. Make 1 printouts and bring to class for critique along with a PDF for viewing on screen. In the visual biography be sure to include your name, phone and preffered e-mail, a sample of your best work from other classes (4-6 pieces), and a short paragraph with a biography of you. Make sure you actually design this page, as you would a magazine page. Pay attention to design basics and make sure it is a positive reflection of what you can do. After in-class discussion (session 2) you will have a chance to refine the design before turning it in at the end of class. Attached are a few samples of past student work.

  

  

  

  
  
  
• Design of a Design Studio logo and business card based on the inc-lass discussion, brainstorming and thumbnails. Things to consider: Ones sided or two? Dimensions; standard business card 3.5 x 8″ or other? Flat or fold? You will be manufacturing (approve/proof/print/trim) these in the next class. Each student will need to have 15. How does each designer personalize the card? Remember the idea of the card is give contact information and position the organization as memorable. Design Studio Identity package deliverables (printouts should be made before class and ready for a wall review)
  • Design Studio Logo: Print one logo on a 8.5 x 11″ Landscape format page (make logo as large as possible but leave at least a 1″ margin on each side)
    
  • Design Studio Business Card: Print and trim out one copy actual size. Print design as large as possible on 8.5 x 11″  format page leaving at least a 1″ margin on each edge)

Below are the correct dates of class sessions
(note: the handout was incomplete):

• 01    01/12/09
• 02    01/26/09
• 03    02/02/09
• 04    02/09/09
• 05    02/16/09
• 06    02/23/09
• 07     03/09/09
• 08    03/16/09
• 09    03/23/09
• 10    03/30/09
• 11    04/06/09
• 12    04/13/09
• 13    04/20/09
• 14    04/27/09
• 15    05/04/09

Session 2 | January 26, 2009

IN-CLASS

• Design Studio logo and business card design | Class Wall Review/Critique/Discussion of “Design Studio” designs. Impressive level of design and good points of discussion. It is really important to have good lively/healthy discussions about what you are doing, and to be able to get and give feedback. The Design Studio business card is an as-of-yet-unresolved design problem. Let’s readdress this at the beginning of next class, and make some decisions and move forward. If you would like to make any refinements to your design based upon feedback received please do so. Note: I did snatch all the printouts that were left on the board and will bring them next week.
• 3:00pm  Client visit: Lesa Strausbaugh KVCC Mission Statement promotion
• 4:00pm Client visit: Tim DeGryse, KVBA, and Ed Ramage, River Run Press.

HOMEWORK

Visual Biographies | Please put a PDF of your visual biography page in the Visual Biography folder in the class folder on the server before class next Monday. We will have a quick review of the pieces. In it the two things to discuss are: why the pieces you put in are significant and discuss your overall design of the page (why it works). Discuss the designs in terms of both Concept/Ideas and Execution/Quality. The PDF should be made using the Adobe PDF presets “Quality Print” and name it using this convention (firstlast-vb.pdf eg: AndreaStork-vb.pdf.)

KVCC Mission Statement | Do some basic brainstorming, research, thumbnailing, and initial concepting for the piece(s) that Lesa Strausbaugh described in class. The idea it to impress upon KVCC employees internally the importance of the Enrichment aspect within the KVCC Mission statement. Note: the entire mission statement can be found online or it Is also posted on the wall of the CNM near the back parking lot doors.

KVBA Blues Association | Listening  to client Tim Degryse, Kalamazoo Valley Blues Association, you heard that they have a real need to make this year’s Kalamazoo Blues Festival profitable. This is really a GREAT opportunity for you to see how “good design” can impact the bottom line. This project has the potential to be an important  portfolio piece from an impact point-of-view, and a strong example of how  marketing/promotion can help an organizations/companies bottom line. In this economy this is really a key. They have the need for a few different pieces and for them to do specific things:

• A New Logo: KVBA could use a new logo to brand themselves. As discussed the existing logo does not reproduce well across all media. There may be a preference for creating a persona or mascot in the logo such as the old Wonderfuls or West MI Blues Association logos. They are open to ideas, so this is a great place to work some Design Magic.
• Second Sunday Series Fundraiser | A e-mailable design to promote the Second Sunday Series (see below: that Is what is currently being e-mailed). This one is the Hottest of all the KVBA Pieces. It will give you a chance to research the music/genre/audience and pitch to Tim on a small scale and see where it goes. Consider having hot links to KVBA, Facebook, the individual bands sites, etc. Remember this is a fundraiser, the idea is to get people in the doors — what would it take to get YOU there?
• Kalamazoo Blues Festival | Designs will be needed for Posters (11×17 – CMYK), handbills (to be given out in advance of event and act as a promotion/save the date reminder, 1-2 colors), Program (48 page – 1 PMS color); 2 t-shirt designs. One PMS color on different color shirts.

Tim eluded to the “Spec sheets” Next week I wlll post them in the class folder. I don’t want to to get too tied up in details — YET. I want you to be All about the emotion and establishing a feel, concept, idea for the work first.

Deliverables: For next week be ready for a lively discussion about these projects. Do the background work, research, go to music sites, delve into the psyches of the audience…Bring in your findings and be ready to share your thoughts, finds, thumbnails, roughs, looks, samples,  etc. It Is important that you DO NOT rely on others to do this work for you — you need to do it for yourselves to fully understand the projects.

Session 3 | February 02, 2009

IN-CLASS

• Design Studio logo and business card design | Class Wall Review/Critique/Discussion of “Design Studio” designs. There was a vote and general consensus as to the design direction. A combination of Tom Wrench’s layout and Arron White’s logo. Titles were conceived.
• KVCC Mission Statement promotion discussion [for Lesa Strausbaugh] Discussion involved ideas and concepts for crafting the message regarding enriching the lives of students. There were some good ideas, and for those of you that took the challenge and played with it — Good Job. Don’t feel you must limit yourselves to “Magnet” unless you think that would be the most effective vehicle to promote the concept.  This is a good creative challenge: You know the intended audience  and message that needs to be conveyed, now how do you deliver it in a compelling/impactful way? And how will you know if the program is working? What will success look like?
• KVBA Discussion Regarding Posters, Second Sunday Series.
• Visual Biographies | Personal Instructor review. Overall observation: I am very impressed with your “Graphic-making” abilities — beautiful Illustrator and Photoshop pieces. The ones that you worked through a process (Electronic Artistry, and Creative interpretations) stand out because the concepts and execution have had extra attention. Would like to see you all push your typography and layout skills to the same level in this class. Become “Visual storytellers” with the layout and type as well as the images. Make sure the type treatment supports your design in emotional content. Even before the viewer reads one word the work has given them an impression, think strongly what that initial impression should be, and does your work convey it strongly.

HOMEWORK

KVCC Mission Statement | Take your idea to a design/comp — something that we can see and you can explain. HAVE IT PRINTED BEFORE THE BEGINNING OF NEXT CLASS. Make sure to do some additional  brainstorming, research, thumbnailing, and make sure the concept for the piece(s) is strong. The idea it to impress upon KVCC employees internally the importance of the Enrichment aspect within the KVCC Mission statement. Note: the entire mission statement can be found online or it Is also posted on the wall of the CNM near the back parking lot doors.

KVBA Blues Association | (see sessio 2 for bacground info)

• HOT!!!! Second Sunday Series Fundraiser | PLEASE E-MAIL ME <stork@charter.net> and Tim DeGryse  <wmibluz07@yahoo.com> YOUR FILES ON THIS BY WEDS EVENING. Due to the timeliness of this needing to get out ASAP I would like you to e-mail your designs to Tim directly. Since only a few of you are working on this he will be able to make a decision quickly and get it implemented. Note in the e-mail subject like please put “GRD210 KVBA Second Sunday e-mail promotion”. Please include any Design Rational you deem necessary for him to understand your design.
• Kalamazoo Blues Festival Poster | Designs for Promotional Posters (11×17 – CMYK), handbills (include copy below, and make sure the type/layout supports your concept as well as the visual (if you have one). Feel free to incorporate your new logo if you have developed one or alternately check the class folder for current logo. ) HAVE IT PRINTED/Trimmed OUT BEFORE THE BEGINNING OF NEXT CLASS.

Elements for Posters | [ Editor Note: Information in [brackets] are notes to you not to be included in the designs. Design must be “Blues” related – not a “summer sizzle” type. 4 color design. Qty: ~200. Logos will be places in the class folder inside KVBA folder.]

16th Annual Kalamazoo Blues Festival [or 16th Annual Kazoo Blues Fest]
July 9-11, 2009
Downtown Arcadia Festival Site (Rain or Shine)

Admission:
$5 – Thursday
$10 – Friday
$12 – Saturday
Children under 12 free when accompanied by an adult
College Discount Friday and Saturday – with Student ID.
Valid ID required for purchase of alcohol
Reduced gate price with current KVBA membership
Advance Ticket Sales information at www.kvba.org
[must be prominent]
MasterCard and Visa accepted at festival [must be prominent]
[Logos] KVBA [type only], Imperial Beverage [Labatts], Cool 101, FedEx Kinkos, 92.5 [ZUU], and Blues Festival Guide.

Festival Line-Up
Thursday

Some Name Here
Another Name
Band Name
Name of Band
Headliner

Friday

Some Name Here
Band Name
Some Name Here
Band Name
Name of Band
Another Name
Headliner

Saturday

Some Name Here
Name of Band
Band Name
Some Name
Name of Band
Another Name
Some Name Here
Band Name
Some Name Here
Band Name
Name of Band
Another Name
Headliner

Education pavilion featuring Harmonica, Guitar, and Songwriting Workshops
Presented by the Kalamazoo Valley Blues Association

Client Visit set for Jan. 26 at 4pm.

Just a heads-up that at the next class meeting (January 26th at 4pm) we will have the first client visit. His name Tim DeGryse representing the  Kalamazoo Valley Blues Association | www.kvba.org | www.myspace.com/kzooblues

This is one of my favorite Design Studio projects for ALL of you to work on because it is fun, creative, there are multiple pieces, it’s for a good cause and high-profile. Tim has an immediate need for promotional materials to promote the “2nd Sunday Series” which is a fundraiser for the KVBA; and as we discussed in class they need to raise the working capital to produce the Kalamazoo Blues Festival this July. The 2nd Sunday series is separate from the Blues Festival, so the pieces do not need to relate visually.

Below is the JPG they are currently sending around via e-mail. What I would like you all to think about is: what is the fastest and most effective way for them to get their message out? It might be an e-vite with links to the acts, venue, KVBA site; or a postcard; posting; handbill; etc. Consider yourselves as the target audience: what would it take to get your attention and to want to go to one of these concerts? No need to have a design, just think about possibilities and be prepared to discuss, ask questions and take notes when Tim comes in.

Adobe CS4 Rep at CNM

Mark Sloan has arranged for an Adobe representative to be on campus Thursday, January 22nd from 12:30 to 1:30 in CNM 020 to present an overview of CS4 new features.  He can also discuss other individual Adobe products as requested. Please RSVP to Grant Chambers or Ghar Gibson if you intend on attending. The need to get an idea od how many people will be in attendance.

Steps of the Developmental Process

Just as a reminder…

1. brainstorming
2. research
3. reference images
4. design decisions
5. thumbnails
6. roughs,
7. final piece

COPYRIGHT

Copyright is  an important issue. I came across this recorded webinar and thought it very thorough and worth your while. I suggest you ALL listen / watch it. Good know and protect your rights, The lawyer is a graphic designer and the example relevant (you need to click on the slide tab to see the examples:

http://xiosoftpresenter.com/?eventid=5793384

New Client | MTEC Brochure

2:00pm next Monday, February 9, 2009 | Pat Wallace will be coming in and has an immediate need for a brochure of course offering for MTEC. If you go to http://mtec.kvcc.edu/training/introduction.htm and scroll toward the bottom of the page the top cell of the table has a downloadable PDF of their current course offerings. What they are looking for is a file that they can easily update, and change, and would like to include course descriptions as well. They have InDesign, MS Word, Publisher. The look should relate to the Website.

These are the notes she sent me regarding the project:

On-Line Catalog Requirements

• Easily recognizable on the M-TEC website – unique and stands out.
• A place where potential customers can view the entire array of M-TEC training opportunities, broken down by category (i.e., Business & Professional Development, Business Software, Manufacturing & Technical, Languages, etc.) with a separate area on each course offering page for:
  • Descriptive Title
  • Dates, Times and Offering Price
  • Program Description
  • Instructor name and bio (may not always be used)
• Catalog must be editable by an M-TEC staff member.  Can use In-Design if the process to edit is easily accomplished with training by your creative staff (procedures written for us to follow, etc.)  because pages may be deleted but more often new offerings will be added so a template page should be easily inserted by us to fill in data in appropriate areas.
• Courses are constantly in a state of “flux”.  Many offerings are routinely offered throughout the year with just minor changes to dates and times, but often new (customer-requested) offerings are added to our training line-up to meet customized training or for grant dollar opportunities.
• An area toward the back of the catalog to feature Facility and Event Management – place for general information to inform a reader that our facility can meet other needs aside from training.  The facility rental is extremely popular because we have a wide variety of space and excellent and reliable caterers at reasonable prices.
• Another place in the catalog to allow a write up on Facility policies such as inclement weather closure, map and driving directions and facility guidelines.  This area would be more permanent but some changes could occur.  This would not be as descriptive as M-TEC’s website, but just allow for the most important facts in case the customer prints off the catalog to hand off to a colleague.
• Another one-page area to list M-TEC staff members with names, titles and contact information for easy reference.
• Catalog must be downloadable and printable if desired.  Color schemes should compliment either color or pleasing as a black and white.

Session 4 | February 09, 2009

IN DESIGN STUDIO THIS WEEK

• 2pm – Client Visit | Pat Wallace: MTEC Client and Lesa Ward: M-TEC webmaster discussed project. Design Team strategized and developed a plan of action: Chris Brown., Becky Celeski, Chris Frank, PAul Isaacs and Thomas Wrench.
• KVBA Second Sunday Series | Project completed by Thomas Wrench. E-mail fulfillment via MailChimp. The screen-grab below shows e-mail as received. Note the different areas of the e-mail linked back to the KVBA, 411 Club, and Individual Bands websites — as well as Mail Chimp.

• Blues Festival Poster and T-shirt designs | Design Team: Brandon Andrina, Chris Brown, Brandon Butzirus, Timothy Debien, Stephanie King, Jesus Lule, Nicholas Postema, Wesley Uhl, Andrew Van Koevering, and Aaron White.
• Design Studio logo and business card design |Design completed by Aaron White and Thomas Wrench.
• KVCC Mission Statement promotion | Discussion regarding different possible avenues for program.

TO DOs | DELIVERABLES

• MTEC | Designers to develop individual looks for program (Becky to act as client contact for logo, content etc.) Have initial designs ready for review next week (please bring thumbnails too).
• Design Studio logo and business card design |Next week proofing, printing and trimming by designers
• KVCC Mission Statement promotion | Thomas Wrench to contact Lesa Strausbaugh regarding scope of program: will discuss feasibility and associated costs of the ideas that were generated: an “enrichment” awareness cards with tracking feature, door hangers, pins, magnets, plastic puzzler or stress ball, posters, table tents, calendar and digital ads daily reminders/affirmations around the theme of enrichment.
• Blues Festival Poster and T-shirt designs | Design Team: Brandon Andrina, Chris Brown, Brandon Butzirus, Timothy Debien, Stephanie King, Jesus Lule, Nicholas Postema, Wesley Uhl, Andrew Van Koevering, and Aaron White. Deliverables for next week: Completed poster (make sure all required elements are included and a T-shirt design based off your poster idea. The Poster is four color,  the T-shirt needs to carry the same emotional message, but will be one color printed on different color shirts. Shirt front needs design and Kzoo Blues Fest and date (include year as people use as commemorative. Back should have listing of acts, website, may repeat Kzoo Blues Fest – and the look should relate to poster.

SPECIAL EVENTS

AD Fair ’09: A Celebration of Advertising & Design | A week long series of social, educational and celebratory events open to the public that celebrate the world-class advertising and design created in West Michigan. All events are open to the public and held in Grand Rapids. Monday, February 23 – Thursday, February 26.http://adclubwmi.org/ while this is outside of class time and I cannot organize a fieldtrip I recommend you getting together to go to these events:

• Creative Crawl |February 24, 2009 5-9pm
• Addy Awards |February 26, 2009 5-9pm

CORRECTION

the link to the Copyright webinar was broken. Here is the corrected link:

http://xiosoftpresenter.com/?eventid=5793384

Raising the Bar….

Make sure all required elements (logos, hierarchy with emphasis on appropriate info, all copy , etc.)  are included on the Blues posters/T-shirt designs, and the M-Tech pieces are complete enough, that someone could easily envision the entire document. Thanks.

Upcoming

February 16

• Design Studio will start adhering to the “Thomas Mill’s first-15-minute” policy… The class will start at 1:30pm. The first 15 minutes are yours to do with as you will. Settle in, talk, make/post printouts, etc. but at 1:45pm you should be ready to work.
• 1:45pm Critical review of Blues Poster/T-shirt design and MTEC Program  (Printouts on board/table) We will decide which Blues designs will get presented to the client on the 23rd — so be prepared.
• Work Session: Production of business cards, KVCC Mission /designs and mock-ups, finessing Blues in preparation for presentation boards, class discussion and brainstorming on larger document preparation and process.

February 23

• 2pm Tim DeGrysse, KVBA will be coming to see the designs that the Design Studio wants to put forward for the Poster and T-shirts.
• 3pm NEW CLIENT: Terry Hutchens, 2009 Kal-Haven Trail Run T-shirt design
• 4pm NEW CLIENT: Lynn Berkey, Police Academy Graduation Program

Session 5 | February 16, 2009

IN-CLASS

• Blues Poster/T-shirt design: Decisions were made for 5 posters and 8+ T-shirts to go forward to Tim DeGryse next class. Poster and associated T-shirts fromAaron, Andy (2), Brandon B and Tim and stand-alone T-shirts from Brandon A, Chris and dynk (Nick). Reminder: please send me a PDF of your design before you mount them on boards. I’ll get comments back ASAP. Also just jot me 3 bullet points of the three most important things you wnt to make sure to tell Tim in your presentation.  Will decide which Blues designs will get presented to the client on the 23rd — so be prepared.
• MTEC Program: good working session on process and format. I am impressed at how the group is keepong the process in mind and designing for client ease of use in the end. Good work. There are 2 meetings planned.
• 2009 Kal-Haven Trail Run T-shirt design: reasearch, brainstorm, thumbnail etc.
  
• Work Session: Production of business cards, refine Blues/prepn for presentation,  discussion/brainstorming on larger document preparation and process.

HOMEWORK

• Work on the deliverables for whichever project you are working on (if applicable e-mail me PDF)

NEXT CLASS | February 23

• 2pm Tim DeGrysse: KVBA, Blues Festival Poster and T-shirts presentations
• also: 2pm Pat Wallace: MTEC Client and Lesa Ward: M-TEC webmaster to discuss program development. Have sample design options to show her and have a iscussion as toprocess as you see it. Think about what you wil need from her (copy in what format, facitities info, etc.)
• 3pm NEW CLIENT: Terry Hutchens, 2009 Kal-Haven Trail Run T-shirt design
• 4pm NEW CLIENT: Lynn Berkey, Police Academy Graduation Program

FYI: From the library

We have several graphic design books in the ACC Library that might be of interest to you or your students from typography to letterhead and business card design to how to use Adobe software to product packaging. Those are all available for check out if you are interested.

Jim Ratliff, Librarian, Kalamazoo Valley Community College – Arcadia Commons Campus 202 N. Rose St., Kalamazoo, MI 49003-4070
269-373-7867 jratliff